Reading an image code
The RBK 50 Cent advert uses different media codes to create a strong and confident meaning around both 50 Cent and the brand, the technical codes include the close up of 50 Cent which makes him the main focus and lets the audience see his serious facial expression, the dark lighting and black and white colour scheme make the advert feel quite serious and menacing, the written codes are shown through the phrase I am what I am which suggests that 50 Cent is confident in himself and does not care about what other people think, the Reebok logo also reminds the audience what the advert is selling, the symbolic codes are created through his clothing, body language and facial expression, his serious look and posture make him seem powerful and confident, while his dark clothes connect to the darker style of the advert, the narrative focuses on 50 Cent and his identity and suggests that he has been through difficult experiences but has become successful, this makes the audience connec...