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Genre

  Task 1: Genre factsheets Complete the following tasks using the Media Factsheets available on the Media Shared drive. Y ou'll find them in our Media Factsheet archive : M:\Resources\A Level\Media Factsheets or can access them online using your Greenford Google login here . Create a new blogpost in your Exam blog called 'Genre blog tasks' and complete the following: Read Media Factsheet 03 - Genre: Categorising texts and answer the following questions: 1) What example is provided of why visual iconographies are so important? Visual iconography helps audiences recognise a genre. For example, images of deep space suggest science fiction, while a presenter sitting behind a desk with bright lighting suggests a news broadcast. 2) What examples are provided of the importance of narrative in identifying genre? sitcoms can have similar characters and settings, such as someone having problems with their boss. However, the way the story develops and how the characters deal with th...

structuralism

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Part 1: Media Factsheet reading Use  our brilliant Media Factsheet archive  to find Factsheet #90  Applying Structuralism and Post-Structuralism . Read the Factsheet and answer the following questions:   1)  Structuralism is an approach used to study media by looking at repeated patterns and systems. It suggests that different media products can share similar features that help audiences understand their meanings. 2)  Binary oppositions are two contrasting ideas used to create differences and meaning. Examples include good and evil, rich and poor, or strength and weakness. Lévi-Strauss believed that people use these contrasts to make sense of the world. Examples include husband vs wife being dominant vs supportive, brother vs sister being protective vs independent and parent vs child being experienced vs inexperienced. 3)  Genre and auteur theory link to structuralism because both involve looking for similarities between media products. Genre theory fo...

Reception theory

Part 1) Applying Reception theory to adverts 1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? The preferred reading is the meaning Reebok wants the audience to take. The advert presents 50 Cent as a successful and authentic role model who came from a tough background and made it to the top. Reebok wants the audience to admire him and see the brand as cool, confident and supportive of being yourself. This reading is most likely to be taken by a young person or hip hop fan who already likes 50 Cent or Reebok, and the aim is for them to buy the trainers to feel like him. A negotiated reading accepts some of the message but not all of it. An audience member might like 50 Cent and enjoy how the advert looks, but know that he is being paid to promote the brand. They may respect his story without believing that buying the trainers will make them like him. They might enjoy the advert but never actually buy the product. An oppositional reading rejects ...

Reading an image code

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  The RBK 50 Cent advert uses different media codes to create a strong and confident meaning around both 50 Cent and the brand, the technical codes include the close up of 50 Cent which makes him the main focus and lets the audience see his serious facial expression, the dark lighting and black and white colour scheme make the advert feel quite serious and menacing, the written codes are shown through the phrase I am what I am which suggests that 50 Cent is confident in himself and does not care about what other people think, the Reebok logo also reminds the audience what the advert is selling, the symbolic codes are created through his clothing, body language and facial expression, his serious look and posture make him seem powerful and confident, while his dark clothes connect to the darker style of the advert, the narrative focuses on 50 Cent and his identity and suggests that he has been through difficult experiences but has become successful, this makes the audience connec...

semiotics

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  1) What meanings are the audience encouraged to take about the two main characters from the opening of the film? The audience first impression of these two characters would stereotypically be that they are criminals due to the costumes of these two actors. Additionally, one of the laughs until he cant no more and one is meant to intimidate others by staring into the souless and naked eyes of strangers. 2) How does the end of the film emphasise de Saussure’s belief that signs are polysemic – open to interpretation or  more than one meaning? It has more than one meaning         Part 2 1) What did Ferdinand de Saussure suggest are the two parts that make up a sign? the signifier and the signified 2) What does ‘polysemy’ mean? multiple meanings 3) What does Barthes mean when he suggests signs can become ‘naturalised’? Culturally and historically constructed meanings that are familiar 4) What are Barthes’ 5 narrative codes? Enigma code Action code semic c...

First blog task

  1) Why did you choose A Level Media Studies? I chose media A level as I think it will be an excellent experience in a subject I may love 2) Did you take GCSE Media Studies (either here at Greenford or a different school)? no 3) If you answered yes to Q2, what grade did you achieve in GCSE Media? What coursework task did you complete? What would you say your strengths and weaknesses were in GCSE Media? 4) What grade do you hope to achieve in A Level Media? A-A* 5) What are your current thoughts about your next steps after A Levels - university, apprenticeship, work? degree apprenticeship  6) What do you think the biggest MEDIA story of 2026 has been and why? Spain winning the FIFA  World Cup  7) What media sources do you use to find out about news and current affairs? Instagram, Google and tik tok 8) What was the last film you watched? Jurassic park 9) What is your favourite ever TV series? Cobra Kai 10) How many hours do you spend online in an average day? Is this ...